Partnership

opportunities
the
GRANGUANCHE
project

great routes,

creative content,

adventure cycling,

sustainable tourism.

the

CANARY

islands

The canary islands are much more than sun and sea, this project aims to bring more interest in the archipelago’s ever-changing landscape and rich heritage. Mild weather all year round and first class facilities make the archipelago an ideal cycling destination.

adventure
CYCLING
all year long

Bikepacking and self-supported events are becoming more and more popular. While a few athletes challenge the distance with a competitive approach, most of the riders are captured by the adventure, the wild nature and the mind-liked community. Bikepacking brings us back to cycling origins when bikes were a means of transport. An adventure is always a chance to be creative and create great content.

- 3 -
ROUTES
trail, gravel, road

An impressive network of paved roads, gravel roads and single tracks allowed to plan tree route options for mountain bikes, gravel bikes and road bikes. A  bikepacking classic ridden by about 1.000 riders in 2022 and more than 2.000 in 2023. GPS tracks and all the routes information are free and downloadable from our partner platform.

- 3 -
AUDAX
events

The ferry connections make the GranGuanche Audax events unique, the riders regroup at each ferry, building a strong spirit of camaraderie and giving the opportunity to create even more content. The events are more focused on the experience, rather than the final results. Each Audax event is limited to 130 participants.

|
MEDIA
REACH
AUDIENCE
OVERVIEW
|

GranGuanche Routes and Audax events have been featured in webs, magazines, videos and podcasts. Please check all the references on the press page. The website is constantly updated with new information and visit numbers are increasing every month. Instagram is the main communication channel with more than 10k followers.

30
%
age
25-34
30
%
age
35-44
15
%
age
35-44
15
%
age
45-55
55
%
MALES
45
%
FEMALES
25
%
country
GERMANY
20
%
country
SPAIN
20
%
country
UK
15
%
country
NETHERLANDS

It’s about creating and sharing content. We will create ready-to-share media content for partners, during and after the events. Partners ambassadors and athletes will be welcome to enter the events with our help and support. We will be available to assist our partners in media projects on the Canary islands. We can arrange products display stands and promotions during events briefings. From both sides should be a chance to create, share, and possibly enjoy. Any idea would be welcome:)

PARTNER
LOGO
|
website
events posters
videos
FRESH
CONTENT
|
ready to share
during and after
the events
BRAND
AMBASSADORS
|
events entries
and
support
MEDIA
PROJECTS
|
photographers
logistics
local knowledge